This post looks at Pre-Shows and Post-Shows in practice in the Avatar Flight of Passage attraction at Pandora -The World of Avatar at Disney’s Animal Kingdom.
The Pre-Shows and Post-Shows chapter of The Imagineering Pyramid, opens with the following:
“When you experience a Disney theme park attraction, it’s uncommon that you do so without some form of introduction before the attraction or a reminder after it. In fact, nearly all Disney park attractions lead guests into and out of the attraction in some way or another. This practice is…what Imagineers refer to as Pre-Shows and Post-Shows.”
Pre-shows prepare the audience for what they are about to experience and often help convey the attraction’s creative intent.
The Pre-Show to Avatar Flight of Passage includes an extensive queue and “training” video that explains what Guests will experience when they link to their avatars and climb on board their banshees.
The following video provides a good look at this Pre-Show experience:
Post-shows reinforce key ideas and themes, and most often include themed areas or interactive activities or games. One specific form of post-show is what’s referred to in the themed entertainment world as “exit through retail” in which guests are led through a themed merchandise shop as they exit an attraction.
The Avatar Flight of Passage Post-Show uses this “exit through retail” approach, taking Guests into a shop called Windtraders as they exit the attraction.
But beyond simply selling t-shirts, buttons, and other souvenirs, Windtraders also offers two specific experiences that help reinforce key ideas and themes from Avatar Flight of Passage.
The first is the opportunity to “adopt a banshee”. Banshees are the flying creatures that Guests (and their linked avatars) fly on when they experience the attraction, and this experience allows Guests to take one home with them. Watch the following video to see how this works:
The other experience is the opportunity to turn yourself into a Navi action figure. There is an area with kiosks with machines that scan the Guest’s face and allow the Guest to select other options about their action figure, and the figure is made for you while you wait. Check out the following video to see how this works:
These experiences take the “exit through retail” type of post-show to a whole new level, and provide new and interesting ways for Guests to take part of the magic home with them.
Thoughts? Tell me what you think in the comments!