The Imagineering Pyramid Workbook – Available Now!

One of the things that a number of readers told me they liked about The Imagineering Pyramid were the “Imagineering Checklist” questions at the end of each chapter (which are also compiled in an appendix in the book). The questions are intended to encourage readers to apply the Imagineering Pyramid to their own creative projects.

I wanted to take that idea one step further and provide an easy-to-use tool to help with this, and so I created a workbook designed to help you apply the principles outlined in the book to your own creative projects and ideas.


For each of the principles in the Imagineering Pyramid, the workbook provides the Imagineering Pyramid Checklist questions along with space where you can jot down answers to the questions and notes about how you can apply the principle to your project.

You can download the Imagineering Pyramid workbook here.  The workbook is also available from the Resources page.

So what are you waiting for? Go download the workbook and start Imagineering your own creative ideas today!

Blog Posts and Podcast Interview

The Imagineering Pyramid has been featured in a couple of blog posts and on a podcast, and I wanted to share links to these here.

Bob Adams writes about The Imagineering Pyramid on his 27gen blog in a post entitled “Immerse Yourself in the Creativity of the Disney Imagineers.” The part about The Imagineering Pyramid appears at the halfway point of the post, and includes a nice summary of the tiers and blocks of the pyramid.

In addition, earlier this month Joe Dager interviewed me for his Business 901 blog and podcast.

  • You can read an excerpt from this interview on the Business 901 blog here.
  • You can listen to / download the podcast interview here.
  • You can read a transcript of the interview on the Business 901 blog here.



A heartfelt Thank You to both Bob and Joe for their support of The Imagineering Pyramid!

What you can expect from the Imagineering Toolbox

So, what can you expect to see here in the Imagineering Toolbox?

News about The Imagineering Pyramidincluding reviews, announcements about posts on other blogs or sites, links to interviews (I’ve done one and have a lead on at least one more), links to new resources, and other news. I may also share some things I’ve already shared on Facebook and Twitter, just to try to spread the word about the book as widely as possible.

More from The Imagineering Pyramid: This is one of the primary goals of this site – to continue the conversation I started in The Imagineering Pyramid. This will include some ideas I wasn’t able to get into the book, such as how the Pyramid can apply to other specific fields (technical writing, presentations, retail, etc.) as well as elaborations on some of the principles.

One specific idea I want to explore is what I call “Pyramid Pairings” in which I’ll look at how various pairs of the Pyramid principles work together. The book addresses several of these, but I want to look at how each of the principles pairs with the others. For instance, how can you use Transitions and Hidden Mickeys together? How about Forced Perspective and The “it’s a small world” Effect?

Posts about items in My Imagineering Library, including reviews and links to specific books, videos, and other resources.

Progress Reports on The Imagineering Process: The Imagineering Process is the working title of the next book in the Imagineering Toolbox series. I’ve started some preliminary work on it, and will post updates when I have something worthwhile to share.

Imagineering Inside the Berm: Even though the focus of the Imagineering Toolbox is applying principles of Imagineering to creative fields “beyond the berm” I’m still pretty interested in the Imagineering that takes place inside the Disney parks, and from time to time I may post about that as well. I may even do some Imagineering Pyramid Case Studies where I look at a specific park or attraction through the lens of the Imagineering Pyramid to see how they’re making use of the various principles.

Lastly, I may also post personal news  and opinions here as well from time to time (and I generally avoid talking about politics and religion).

How often will I be posting? I expect to be posting here as many as 2-3 times per week, sometimes less, but sometimes more. This will be my first experience with blogging, so we’ll see how this goes.

Welcome to The Imagineering Toolbox!

Welcome to The Imagineering Toolbox, “A Model for the Creative Process Inspired by Disney Theme Parks.”

As I wrote in my book The Imagineering Pyramid, I believe one of the best models for creativity is found in the design and development of Disney theme parks, a practice better known as Imagineering. In that book I explored 15 Imagineering principles and practices and how they can used in other creative fields, including game design, instructional design, and management & leadership.

I plan to use this site to continue the discussion about creativity and “Imagineering beyond the berm” that I started in The Imagineering Pyramid. There are lots of things (both little and not-so-little) that I wasn’t able to include in the The Imagineering Pyramid, and I hope to explore some of those here.

I also expect to discuss Imagineering *inside* the parks as well from time to time, but my main focus here will be to talk about how we can use Imagineering principles, practices, and processes with our own creative projects.

Stay tuned for more. In my first few posts, I’ll start by talking more about what you can expect to find when you look inside the Imagineering Toolbox.

Thanks for joining me!