The Pyramid in Practice – Repetition and The “it’s a small world” Effect

I recently attended a webinar entitled AGAIN: The Neuroscience of Repetition that reinforced for me the power of The “it’s a small world” Effect from The Imagineering Pyramid as an effective tool to reinforce your message.

AGAIN_Webinar

The webinar was hosted by Scott Abel, The Content Wrangler and presented by Carmen Simon, author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.

Some of the highlights from my notes from this webinar include:

Memory is at the root of all decision making – People make decisions based on what they remember.

Why use repetition?

  • Repetition builds patterns – your brain looks for patterns (as a means to conserve energy)
  • Repetition promotes understanding
  • Repetition converts short-term memories into long-term memories

If you’re interested in learning more about how repetition can help you make your message memorable, I suggest you check out the webinar replay.

Thoughts? Tell me what you think in the comments!

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