My Imagineering Library – Poster Art of the Disney Parks

Here is a look at another item in My Imagineering Library: Poster Art of the Disney Parks by Daniel Handke and Vanessa Hunt, with an Introduction by former Imagineer Tony Baxter.


As I noted in The Imagineering Pyramid, Disney attraction posters are examples of two Imagineering Pyramid principles: Wienies and “Read”-ability (this is also mentioned in the review below).

I wrote the following review of this book in August 2013 (posted on Amazon and Goodreads):

A Beautiful Book about Amazing Artwork

A beautiful coffee-table book featuring lots of amazing artwork from the Disney parks that should be in the library of any Disney theme park fan.

This book compiles hundreds of attraction posters from the Walt Disney Imagineering archives, and presents them in a gorgeous large-size format. Aside from being great pieces of art on their own (which they are), attraction posters also serve a couple of other roles in the Disney parks.

The posters in this book are great examples of the Imagineering practice of simplifying complex subjects so that they can be “read” quickly by Guests (what I call “Read-ability”). This is the same technique employed in many Disney attractions where the Guests have only a few moments to “read” a scene and understand the scene’s part in the overall story of the attraction. Examples of this technique are common in the classic Disney dark rides, including Pirates of the Caribbean (my favorite example being the jail scene, where the pirates try to get the key to their cell from a nearby dog) and Haunted Mansion.

Guests typically glance at attraction posters quickly as they move through the parks, often not paying them all that much attention. The magic of these posters is that they communicate the essence of their subjects quickly and effectively, so that Guests can understand what awaits them if they choose to experience the attractions elsewhere in the park.

Attraction posters also serve as a form of “wienie” (the term Walt Disney used to describe something that says to people ‘come this way’), enticing Guests to check out the various attractions throughout the parks.

As a fan and student of Imagineering, reading this book helped me appreciate how the Imagineers use these posters to lead and guide their audience into and through the Disney parks.

As you might guess from this review, I strongly recommend this book to any Disney park fan, as well as to graphic designers and illustrators.


Thoughts? Tell me what you think in the comments!



One thought on “My Imagineering Library – Poster Art of the Disney Parks

  1. Lou,
    I was reading online about your book and I think it sounds great! I am the Host of “Be My Guest!”, a television interview program that airs locally, Online and on Youtube. I would like to extend an invitation for you to appear on “Be My Guest!” and share with viewers about your book!

    “Be My Guest!” is filmed in Upton, is 1/2 hour in length and is taped. Guests receive a complimentary DVD copy of their interview and may use it in any venue(s) they choose. You can access the program online by logging onto: Scroll down and click Video Streaming. Next, click “Be My Guest!” There are numerous previous episodes online, 24/7,for viewers to enjoy.
    I interview a very wide variety of guests from throughout New England and beyond.

    We are presently scheduling guests from mid-October, going forward. If you would like to appear on “Be My Guest! please contact me at my email address, and I will send you a list of available days/times for you to select one that works best for your. Looking forward to hearing from you……..

    Jan Lewis
    Host, “Be My Guest!” UCTV192 Network
    Professional Memoir WRiter


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