The Pyramid in Practice: Attention to Detail and Kali River Rapids

Imagineer Joe Rohde‘s Instagram feed is like an Imagineering Master Class, providing a steady stream of unique and fun insights into the areas of theme park design and placemaking.

One of his most recent posts is an excellent example of how the Imagineers use Attention to Detail to help tell their stories, and how the meaning of some details can change over time. This post deals with the placement of a boombox and stack of cassette tapes in the dispatching office at Kali River Rapids at Animal Kingdom.

As Rohde writes, the original Creative Intent of this detail (yes, even individual details within show scenes have their own Creative Intent) was to illustrate that the people working in the dispatching office were living in roughly the same time period as Guests. However, because that particular show scene has not been updated since it was first installed in the mid 1990s, to modern Guests the boombox and cassette tapes now suggest the dispatching office is from a time gone by.

It will be interesting to see if this ever gets updated as Rohde suggests, and if so, how.

Take a look:

This is a shot of the dispatching office in Kali River Rapids. Certain details begin to shift their meaning because the research trips that led to this design took place in the mid-1990s, which is getting to be a quarter century ago. For example, there is a boombox on the shelf and a little stack of cassette tapes next to it. While the boombox was not brand-new when we installed it, it was meant to indicate that these people were living contemporary lives, and have access to electronic equipment, and were not living in some kind of fanciful ye olde long time ago. However, now, a boombox and cassettes are themselves strange antiques from some jolly olde long time ago. I promise you, that even people in a small village in Nepal probably have better audio gear than this. I mean…they have smart-phones after all!! At some point, it is certain that these props will probably need to be upgraded… Replaced with props that while still not being new, are contemporary enough to show that we are talking about people who live with us, in our time. That is an important message, because, even though our first research trips took place a quarter century ago, every one of the conservation crises represented in every one of our stories has gotten worse since we started…so we still need to make our stories pointed in the right direction. If rainforests, and elephants, and gorillas, and rhinos, and indigenous cultures, all become a thing of the past, then Disney's Animal Kingdom will become a fantasy park… Not the adventure into reality that it is. #disneysanimalkingdom #animalkingdom #kaliriverrapids #dak #conservation #wildlifeconservation #design

A post shared by Joe Rohde (@joerohde) on

You can find this post on Joe Rohde’s instagram feed here.

If you’re interested in Imagineering and themed entertainment, I strongly recommend following Joe on both Twitter and Instagram.

 

Thoughts? Tell me what you think in the comments!

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The Pyramid in Practice – Theming and Imagination Dental Solutions

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In this post, I want to look at a company called Imagination Dental Solutions and a somewhat unusual example of Theming known as “Dental Theming”.

Imagination Dental Solutions is an award winning design and manufacturing studio with a decade of experience creating themed environments for dental offices. That’s right, dental offices. And this is where “Dental Theming” comes in.

According to the Imagination Dental Solutions website, “Dental theming is the transformation of regular dentist office into an amazing and entirely different environment through the use if murals, gaming, and 3D elements….Our theming creates positive patient experiences. Children are excited to visit a themed dental office, making it easier… to provide them with a foundation for good dental health.”

I think this is a great example of theming and “using appropriate details to strengthen your story and support your creative intent”. The environments IDS creates are extremely detailed and elaborately themed, creating a transformative experience for their clients’ guests. The image below shows just a small sampling of the themed environments Imagination Dental Solutions has created over the last decade. You can see more at their website.

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Copyright 2017 Imagination Dental Solutions. All rights reserved. Used without permission.

 

As a side note, Imagination Dental Solutions has a relationship of sorts with the theme park industry. Their parent company is  Studio Y Creations, “an innovator and leader in the theming and display industry… considered among the best companies in the world for designing and manufacturing three-dimensional displays.” One of Studio Y Creation’s clients is Canobie Lake Park, a small, family-friendly amusement park located in Salem, NH (a park near and dear to my heart and one I try to visit at least once a year). You can see some of Studio Y Creation’s work at Canobie Lake Park on their website.

 

Thoughts? Let me know what you think in the comments!