Sneak Preview of The Imagineering Process

Hey! Here’s a sneak Preview from “THE IMAGINEERING PROCESS: Using the Disney Theme Park Design Process to Bring Your Creative Ideas to Life”.

From Chapter 11: Another View of The Imagineering Process

If we strip away the details of each stage of the Imagineering Process and boil each down to its core essence or objective, we find a simple but powerful process suitable for nearly any type of creative project.


To bring your creative ideas to life, you…

…define your overall objective, including what you can do, can’t do, and must do when developing and building your project. (Prologue)

…create a vision with enough detail to be able to explain, present, and sell it to others. (Blue Sky)

…develop and flesh-out your vision with enough additional detail to explain what needs to be designed and built. (Concept Development)

…develop the plans and documents that describe and explain how your vision will be brought to life. (Design)

…build the actual project, based on the design developed in the previous stages. (Construction)

…test and validate your design at each stage to help solve and/or prevent problems that may arise during the design and construction process. (Models)

…present your project to your audience, allow them to experience it, and evaluate its success and effectiveness over time. (Epilogue)

This is how the Imagineers bring the Disney parks to life, and you can use it too!

More previews to come!


Thoughts? Let me know what you think in the comments!