InterChange 2018 Presentations


Last week I attended STC New England’s InterChange conference. As I mentioned in my last post, I delivered two presentations:

I enjoyed the conference, met a lot of new folks, and reconnected with some people I hadn’t seen in quite a while.

Both of my sessions went really well (though I ended up running over time on both). The feedback I received was great overall, and I may have arranged for opportunities to present at future conferences and events.

You can find PDF versions of these presentations using the links below:



The Imagineering Toolbox at InterChange 2018


On Saturday October 27, I will be delivering two presentations at InterChange 2018, a conference organized by the New England chapter of the Society for Technical Communication.

The first presentation is based on The Imagineering Pyramid, and the second based on The Imagineering Process.

Session 1: Imagineering and Technical Communication: A Match Made in Disneyland

Walt Disney Imagineering is the division of The Walt Disney Company responsible for designing and building Disney theme parks—engineering the magic that millions of experience each year at Disneyland, Walt Disney World, and other Disney parks around the world. This presentation explores an “Imagineering Pyramid” of 15 theme park design principles, and how those principles can be applied to technical communication and information development to help us create effective and engaging experiences for our audiences.

Session 2: Designing Your Experience the Walt Disney World Way

From the moment you enter a Disney park—whether it’s at Walt Disney World, Disneyland, or other Disney resorts around the world—you are immersed in an experience specifically designed to transport you to another world. In the words of Walt Disney, “Here you leave today and enter the world of yesterday, tomorrow, and fantasy.” But how does Disney create such incredible experiences? Through a process called Imagineering—”the blending of creative imagination and technical know-how.”

This presentation explores the process Disney’s Imagineers use to design and build Disney parks and attractions, and how technical communicators can apply that same process when designing engaging and effective user experiences for our audiences. This session will also include an interactive workshop where we apply the Imagineering Process to an example experience offered by one of the attendees, so come prepared to participate and share your ideas.


I’m looking forward to these sessions as they provide an opportunity to talk about how to apply the ideas in the Imagineering Toolbox to a new field.




Imagineering Broadway – Recap

A couple of weeks ago I posted a series of Imagineering Broadway posts, based on content that was cut from the final published version of The Imagineering Process. This post recaps the series, and provides links to all eights posts.

Imagineering Broadway looks at the process by which Broadway musicals are conceived, developed, and produced through the lens of the Imagineering Process, and how the stages of the Imagineering Process align with the development of two popular Broadway shows:  Wicked and Hamilton: An American Musical.

The Imagineering Broadway series includes:

Introduction – an introduction to the series

Part Two: Prologue – the Need behind each show, and how each show got its start

Part Three: Blue Sky – where the initial vision for each show was developed

Part Four: Concept Development – where the shows’ creative teams flesh out and develop the shows’ story, characters, songs, and other details

Part Five: Design – where various show designers begin their work of designing the stage and sets, costumes, makeup, sound, lighting, effects, and other aspects of the shows

Part Six: Construction – where all of the pieces of the shows are brought together so they can be staged and the shows can (eventually) open

Part Seven: Models – where we look at how models of different types are used during the development of a musical

Part Eight: Epilogue – when the shows opened for audiences


Thoughts? Reactions? Love it? Hate it? Please let me know in the comments!

Video of Southborough Library Imagineering Process Talk


As I mentioned in this post, last month I gave a talk about The Imagineering Process at the Southborough Library.

Southborough Access Media recorded the talk and has posted it on their YouTube channel, or you can watch it here:

I probably babbled and rambled a bit and here there, but overall I think the talk went pretty well.

Once again, I want to say a public Thank You to the Southborough Library for hosting me, and to everyone who attended.

Take care!