Session 1: Imagineering and Technical Communication: A Match Made in Disneyland
Walt Disney Imagineering is the division of The Walt Disney Company responsible for designing and building Disney theme parks—engineering the magic that millions of experience each year at Disneyland, Walt Disney World, and other Disney parks around the world. This presentation explores an “Imagineering Pyramid” of 15 theme park design principles, and how those principles can be applied to technical communication and information development to help us create effective and engaging experiences for our audiences.
Session 2: Designing Your Experience the Walt Disney World Way
From the moment you enter a Disney park—whether it’s at Walt Disney World, Disneyland, or other Disney resorts around the world—you are immersed in an experience specifically designed to transport you to another world. In the words of Walt Disney, “Here you leave today and enter the world of yesterday, tomorrow, and fantasy.” But how does Disney create such incredible experiences? Through a process called Imagineering—”the blending of creative imagination and technical know-how.”
This presentation explores the process Disney’s Imagineers use to design and build Disney parks and attractions, and how technical communicators can apply that same process when designing engaging and effective user experiences for our audiences. This session will also include an interactive workshop where we apply the Imagineering Process to an example experience offered by one of the attendees, so come prepared to participate and share your ideas.
I’m looking forward to these sessions as they provide an opportunity to talk about how to apply the ideas in the Imagineering Toolbox to a new field.