Even More New Items for my Imagineering Library

I recently added a couple more items to my Imagineering Library, and as I am want to do, I thought I’d share some pictures.

The first is Disneyland: Inside Story by Randy Bright.


Like Disneyland: The Nickel Tour I found this on eBay at a “reasonable” price, and can’t wait to dig in. Most of the books in my collection are focused on Walt Disney World, and I’m glad to be adding some Disneyland books to my library.

The other new addition is a documentary about Disney Legend and former Imagineer Rolly Crump called The Whimsical Imagineer: The Incredible Life of Rolly Fargo Crump.


This is a great (but perhaps too short) film about Rolly and his work with the Disney company. For those interested in learning more about Rolly, I would recommend his book It’s Kind of a Cute Story and the More Cute Stories series of audio books in which Rolly shares, well, more cute stories about his work with the Disney organization (the latest volume is about one of his post-Disney projects, Knott’s Bear-y Tales).

Take Care!

Heading Off to Disney World!

You may recall me posting about the “Help Us Bring Our Music to the Mouse” fundraising campaign for an upcoming trip to Walt Disney World (see this post).

Well, that trip is no longer upcoming – it’s happening today! This week I’ll traveling to Walt Disney World to chaperone a trip with our local high school music department.

Music to the Mouse

The high school marching band will be marching in Magic Kingdom on Friday, and our A Cappella groups will be singing at Disney Springs on Sunday.

Music and Disney Magic – A Perfect Combination!

I may post the occasional picture or short post while I’m there, particularly if I can get good pictures of some the Imagineering Pyramid principles in practice.

New Items in My Imagineering Library

I recently added a couple of new items to My Imagineering Library that I’m pretty excited about.

The first is a copy of Design: Just for Fun by former Imagineer Bob Gurr.


This book was originally published in 2012 in a limited edition (only 2,000 copies of the book were printed). I should have bought a copy then, but held off, thinking it wouldn’t sell out that fast. Wrong! In a very short time the publisher sold out and the only available copies were more than 3x the cover price (it was originally $60, but I couldn’t find a copy for less than $200). Over the years I’d look for copies on Amazon or eBay, but the price from third-party sellers on Amazon kept getting higher and higher (as I write this, prices range from a low $900 to a high of $4,500) and I could never find a copy on eBay.

A couple of weeks ago, I decided to check eBay again, and found a signed copy for sale. It wasn’t exactly cheap, but given the third-party prices on Amazon, I realized I might not ever find another copy at a “reasonable” price again and so decided to grab it. This book had been on my wish list for years (literally), and is one of only a handful of books about Imagineering written by former Imagineers that I didn’t have in my library.

The book arrived sealed in plastic and with a certificate of authenticity regarding Bob Gurr’s signature. I haven’t had the time to open it and read it, but I hope to get to it soon.

The second new addition to my Imagineering Library is the Summer 2013 issue of Disney twenty-three magazine, featuring a tribute to Walt Disney Imagineering in commemoration of WDI’s 60th anniversary.


I had been buying the magazine at Barnes & Noble but when I went to the store to find this issue, it wasn’t there. It turned out that this was the first issue released after D23 (The Official Disney Fan Club) stopped making the magazine available in stores and made it exclusive to D23 Gold Members. Prior to this time D23 sold back issues, so I tried that route, only to discover that they stopped that as well.

I’ve been searching for a copy of this issue since then, checking eBay every few months to see if anyone was selling.I got lucky a couple of weeks ago, when I happened to look for it again on eBay (the same day I found the copy of Design: Just For Fun) and found a copy for sale. A few clicks later and it was on its way! Only a few more issues and I’ll have a complete collection!


Podcast Interviews, Part 3

As I mentioned in a previous post, I recently did a few podcast interviews about The Imagineering Pyramid.The last of these went live today.


My interview with Howie DiBlasi and Ryan Boeckman on the My Disney Class podcast is available here (it’s also available on iTunes and Stitcher). I think the interview went pretty well.

I hope you check it out. If you do, please let me know what you think.


Review of The Imagineering Pyramid on Theme Parkology

Jerry Cornell has posted a great review of The Imagineering Pyramid on his Theme Parkology website. I’ve also talked to Jerry about possibly being a guest on Magical Day Radio. If that happens, I’ll be sure to post about it here.


Have you read The Imagineering Pyramid? If so, I’d love to hear what you think! I’d also love it if you would consider posting a review on Amazon or Goodreads.


The Pyramid in Practice – Creative Intent and Frozen Ever After

This post looks at another example of how the Imagineering Pyramid principles are practiced in the parks, this time Creative Intent in the new Frozen Ever After attraction at Epcot.

(©2016, courtesy of Brent Dodge)

Let me start with a refresher on Creative Intent, described on page 27 in The Imagineering Pyramid as follows:

“Creative intent can be thought of as the specific design goals the designers want to accomplish with a specific project. Put another way, a project’s creative intent defines the experience the designer hopes to create for their audience.”

Frozen Ever After opened on June 21, 2016 in the place of the Maelstrom attraction that had been part of the Norway pavilion since its earliest days. One question many fans had about this attraction is tied to its creative intent: What is the experience Guests will have when they ride Frozen Ever After?

How can we discern the creative intent of an attraction?  One place to look are park guide maps and websites which feature short descriptions that often convey (or at least hint at) each attraction’s creative intent. In this case, the Walt Disney World website provides the following description of the attraction:

Hoist the sails in Arendelle aboard an ancient Norwegian vessel as you set out into the wondrous wintery world of Frozen!

The newest Epcot guide map provides the following:

Board a wooden Viking ship and sail through the fantastical world of “Frozen.”

While helpful, those descriptions are a both little short on details. Fortunately, the attraction’s theming and pre-show both provide hints to its creative intent. Specifically, the Frozen Ever After queue features the following sign neat the load area:

(©2016, courtesy of Attractions Magazine)

This signs works in a manner very similar to the sign at the entrance to the Bibbidi Bobbidi Boutique at Magic Kingdom (see page 30 in The Imagineering Pyramid). The creative intent of the attraction is built into its theming and pre-show. On this official “Summer Snow Day”, tours of the Kingdom or Arendelle are now departing. This is the same tour that the Guests will be taking when they experience this attraction.

Note: You can view a ride-through of the Frozen Ever After, including a a walk-through of the queue, here (courtesy of Attractions Magazine).

Thoughts?  Let me know what you think in the comments!